The 2023 edition of the Indian Premier League (IPL) will see Disney-Star and Viacom18 competing to sell their ad space with an eye on the estimated Rs 4,000-crore advertising money.
This is not the first time Reliance has eyed a stake in the club.
A long and bitter funding winter in the start-up world is beginning to take its toll on start-up advertising across properties. Earlier this week, Mastercard replaced Paytm as the title sponsor for all international and domestic cricket matches organised by the Board of Control for Cricket in India (BCCI). But this is just one part of the story. The other side is that organisers of high-impact shows and events on Hindi general entertainment channels, too, are feeling the winter chill.
Advertising agencies admitted that conversations had begun with their clients to exercise restraint while using brand endorsements featuring film actors whose names appeared in the probe.
Dhoni presently endorses a healthy 25 brands, and found himself in fifth place on the Forbes India Celebrity 100 list last year, with earnings worth almost Rs 136 crore. How much of that is set to change, given that Dhoni has chosen to call time on his international career?
GroupM said India would contribute $1.35 billion of incremental ad spends in 2019, emerging as the third largest contributor to global spends after China and the US.
Ad spends to revive in 2018; India likely to add Rs 47,028 crore in the next five years
Cricket still leads when it comes to sponsorship, but other sports are bridging the gap at a fast clip, says Urvi Malvania.
Pitch Madison says advertising expenditure will grow 13.5% this calendar year
Television as a category would see a lower rate of growth at 8% vis-a-vis 10% last year.
In first major growth in 5 years, 2,000 advertisers were added in Jan-Sep 2015.
According to a report, Shah Rukh Khan endorses the maximum number of brands on TV, followed by Katrina and Kareena.
Most ad gurus think the third edition of the Indian Premier League has been a disappointing creative show.
The move has surprised the print media industry which is reeling under recession with most newspaper publishers having put their expansion plans on hold.
The ongoing downturn has forced firms to cut back on advertising expenses. The banking, financial services and insurance segment (BFSI) has cut advertising budgets by nearly 40 per cent.
In a country that breathes in Bollywood and breathes out cricket, the quickest way to script a successful brand campaign is believed to be an actor's or a cricketer's signature. However, a new survey suggests that celebrity-endorsed campaigns do not influence purchase decisions.
According to the latest report by AdEx India, a division of TAM Media Research, the growth in Internet portals' overall ad volume on TV during the period was dominated by 'Shopping Portals 'which recorded a maximum rise in advertisements per day. According to the report, average advertisements per day saw a rise of 240 per cent in January-August 2007 over the January-August 2006 figures.
According to a report by AdEx, a division of television viewership monitoring agency TAM Media, air-conditioners accounted for a cool 14 per cent share of the advertising on TV by consumer durables companies.
According to data collected by AdEx India, advertising by retail industry reported a 12 per cent increase on television during January-May 2007 compared to the same period last year.
Educational institutions led advertising with 68 per cent share in Jan-May '07, followed by coaching centres with a 15 per cent share.
Maruti Udyog Ltd surpassed Coca-Cola, Pepsi and Hindustan Lever to emerge as the country's largest sports advertiser on television in 2006.
Television Audience Measurement Media Research, in association with Nielsen Media Research and IMRB International, is set to launch a new division, Radio Audience Measurement to track radio listenership.
According to AdEx India data, skincare advertising on TV increased by 42 per cent in 2006, with 40 per cent of the ads catering to fairness creams.
Advertising industry sources said several leading companies had already flocked to the latest couple in tinsel town for brand endorsements and the price they could command was estimated to be Rs 10-12 crore.
As if there weren't enough, a spate of new television channels will launch this year against all rational thinking.
Radio recorded the steepest 58 percent rise of course, over a smaller base.
The National Readership Study and the Indian Readership Survey, the two primary readership surveys in the country, may make way for a common survey.
The advertising industry may see a hole in its pocket as the service tax anti-evasion wing mounts a country-wide operation to book offenders.
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